Years ago the only way to get your art in front of people on the Internet was to build your own website or have a professional web designer build one for you. That required a lot of time, knowledge and money. Not any more!
This year I began using the Facebook business page tool to showcase my paintings and reach audience. The set up is free and easy to use. No HTML skills required. Good digital photos are needed if you want your page to look attractive. You control how often you change or add information. You can add a link to any other site on which you showcase your art. Both Ebay and Etsy offer applications that can be added (for a small fee) as a widget to your Facebook business page. My page is Mona Vivar Fine Art on Facebook.
Beyond the basic set up and up dating of your page you can promote it to users of Facebook. There is an "Ads Manager" section that appears when you have a business page. This marketing tool is not free, but for a minimal cost of $1.00 per day you can promote your page to thousands of people using Facebook. I have been using the promotional tool for three months in varying intervals and have increased page likes from 5 to 92. New customers are bidding on or buying my work on Ebay. My best results come when I post a new painting every day to Facebook. I haven't even begun to use the "offers or promotions" tool.
That's it. Real simple. Facebook business page saves you from having to spend too much valuable painting and marketing time creating and maintaining a website, and you can use it to promote your current website if you already have one. Use it and have time to enjoy your summer!
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Mona Vivar, "Sea Shell and Clouds", 11 inches by 14 inches, acrylic on canvas
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